Search Engine Optimization


SEM and SEO are the most powerful tools for your online business.


Search Engine Marketing (SEM) is one of the most effective ways to grow your business in an increasingly competitive marketplace. No matter how much fortune you spend on your website, your business is undetectable without SEM.
Search Engine Marketing (SEM) includes Search Engine Optimization (SEO) and Pay Per Click (PPC) advertising.
SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO helps you to drive more relevant traffic, leads, and sales for your business. Optimizing web pages and their content to be easily discoverable by users searching for terms relevant to your website will get organic, or unpaid, traffic from the search engine results page.
There are two main aspects to SEO. The first is onsite SEO, and the second is offsite SEO (acquiring links). Onsite SEO should be considered as early as possible in the business planning and web development stage of the business. Onsite SEO requires planning, research and implementation during the website build and it is not something that costs vast amounts of money. This is essential for all websites and is a prerequisite for the second aspect of SEO.
The second aspect requires more time, budget, research, strategy and planning. If you want to compete for high volume, high reward competitive keywords it is nigh on impossible to do this on the cheap. Your competitors will have secured their position at the top of the search engines through time, money and effort too.




Strategy

Develop a targeted inbound strategy and deliver the right message to those prospects at the right time.

• Buyer Personas
• Keyword Research
• Site Audience Strategy
• Customer Journey
• Content Strategy
• Content Mapping
• Competitive Analysis
• KPI Targets
• Goal Setting



Nurture

Build a pleasant, trusting relationship via new audience engagement by sending customized, automated messages and content designed to inform, educate and inspire.
• Email Marketing
• Lead Scoring
• Lead Nurturing
• Appointment Setting
• Lead Segmentation
• Visitor Retention Strategy